About Ready Set Dance

Created by studio owners, for studio owners

Get your Jazz hands ready!

Ready Set Dance is a pioneering Australian business dedicated to transforming early childhood education through the power of dance. Founded in 2015, Ready Set Dance delivers structured, research-backed dance programs to preschoolers, empowering 500+ licensed studios across nine countries to inspire confidence, creativity and school readiness in children aged walking to five years.

At the heart of Ready Set Dance is a commitment to accessibility, quality and joy. Each week, 40,000 preschoolers experience the magic of Ready Set Dance in studios across Australia and around the world. The company's original TV show, broadcast in partnership with Nickelodeon, has introduced more than one million children to dance in 120 countries, making Ready Set Dance a truly global movement.

Ready Set Dance offers a comprehensive suite of programs, including Ready Set Dance, Ready Set Ballet, Ready Set Acro and Ready Set Move, each carefully designed to be inclusive, engaging and developmentally appropriate. The business stands out for its holistic approach: combining original music and choreography, rigorous teacher certification and ongoing training, and robust business support for studio owners. This ensures a consistent, high-quality experience for every child and family, no matter where they are.

The business is led by three passionate founders: Chief Executive Officer Natalie Ettingshausen, Chief Creative Officer and Business Development Manager Belinda Agostino, and Head of Technology, Merchandise and Design Priscilla Severino. Together, they bring decades of experience as dance educators, studio owners and innovators. Their leadership is supported by a skilled team spanning operations, finance, marketing, training, media and technology, with each member committed to the company's vision and values.

What makes Ready Set Dance unique is its evidence-based curriculum delivered through cutting-edge digital platforms, and its unwavering commitment to empowering both teachers and studio owners. With a vision to make quality dance education universally accessible, Ready Set Dance continues to innovate, grow and positively impact the lives of children, families and communities worldwide.

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Meet the Characters

Twirl & Freeze and the rest of the gang.

Meet the characters

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Meet our founders

Natalie, Belinda & Priscilla

Belinda Agostino, Natalie Ettingshausen and Priscilla Severino are the co-founders of Ready Set Dance, the world’s leading preschool dance program, inspiring children aged two to six to move, learn and grow through the joy of movement.

Loved by thousands of families around the world, the program was created by studio owners, for studio owners, and has been so successful that Nickelodeon turned it into a TV show.

Their experience really comes from the studio floor, with a combined fifty years spent running their own studios in Sydney. Their students have gone on to So You Think You Can Dance, The Voice, Dancing with the Stars, the Houston Ballet, Sydney Dance Company, major musicals including Matilda and An American in Paris, and stages alongside Katy Perry, Sam Smith and Ricky Martin, to name a few.

With backgrounds in engineering, marketing and primary school education, the three bring a really different mix of business experience, education and hands-on studio knowledge to everything they do.

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Take a walk down memory lane with us

2015

Pilot schools begin Ready Set Dance program!

The very first Ready Set Dance classes hit the studio floor, bringing our preschool dance program to life.

2016

Ready Set ... Launch!

Ready Set Dance officially launched, taking the program beyond our pilot studios and into a growing network of dance schools.

2017

Ready Set Dance TV Show Season 1 Launch Party

Ready Set Dance made the leap to the screen as we celebrated the launch of our very first TV series.

2018

Ready Set Dance TV Show Season 1 & Ready Set Live Shows

Ready Set Dance hit screens and stages, introducing families to Twirl and Freeze and bringing the magic of the program to life in a whole new way.

2019

Ready Set Ballet!

Ready Set Ballet launched, introducing preschoolers to the beautiful foundations of classicalballet in a playful, age-appropriate way.

2020

Ready Set Dance TV Show Season 2

Season 2 hit screens with even more music, movement and Ready Set Dance fun for children to enjoy at home.

2021

Ready Set Move!

Ready Set Move launched, creating a special music and movement experience for toddlers and their grown-ups.

2022

Global launch!

Ready Set Dance went global, welcoming studios and little dancers from around the world into our growing community

2023

Ready Set Acro

Ready Set Acro joined the family, giving young children a fun introduction to acro through carefully designed, age-appropriate activities.

2024

Emma Memma Collaboration

Ready Set Dance teamed up with Emma Memma for our first-ever collaboration, launching “When We Dance Together”.

2025

Ready Set Dance TV Show Season 3

Ready Set Dance returned with Season 3, putting a fresh RSD spin on favourite nursery rhymes and bringing iconic songs like “Baby Shark” to life through dance and movement.

2025

Sea Cruise

We set sail on our first-ever Ready Set Dance Sea Cruise, bringing studios, families and friends together for an unforgettable adventure at sea.

2025

Gabby's Dollhouse Collaboration

Ready Set Dance teamed up with Gabby’s Dollhouse for some pawsome dance fun, with a “Hey Gabby!” music video and special in-class experience. Totally meow-tastic!

2025

Carols by Candlelight

Our Ready Set Dance Kid Crew joined Emma Memma at Carols by Candlelight, performing live in a special moment broadcast nationwide.

2026

Ready Set Pop

Ready Set Pop brought our studio owner community together for a vibrant conference filled with connection, inspiration and big ideas.

2026

Jungle Picnic Collab

Term 3’s biggest adventure arrived with the Emma Memma x Ready Set Dance Jungle Picnic collaboration bringing music, movement and jungle-filled fun into studios.